Prepared for the 24 August call. This is the honest current state, not a polished report — one thing genuinely isn't known yet, and it's named as unknown rather than guessed at.
10 August was the call where you saw the build live, as “Anna,” walking the 7-step method.
All three launch or continue this week. None of them wait on each other.
The old one got spam-listed. The new one is 2 of 6 weeks into warm-up — not safe for full volume until mid/late‑September.
Showcasing the new app, new branding, and new website. Doesn’t touch the email domain at all.
Commission on discount-code use, plus a free adventure in exchange for documenting the experience — acquisition and content in one motion.
Social and affiliates go first because they cost almost nothing — that's the real reason, not a workaround. Lean Startup: treat the MVP as a hypothesis-testing engine, run the cheapest tests first, adjust daily or weekly on what comes back.
Paid ads are planned, deliberately later and hyper-targeted — not the broad cold audience originally sketched, but aimed once the cheap channels say where to aim.
The email domain won’t be safe to use at volume until after the ~10‑Sep deadline. Does the traction-test window flex to match, or does the email/list tier drop from this round in favor of social + affiliates + alumni — none of which depend on the domain?